It’s been said many times that you can’t manage what you don’t measure. In light of that, we need to know what our return on investment (ROI) is when we use our own money to invest in our business and grow it at an exponential rate. To assess our ROI, we need to track how much of our money we put into the company, where it was invested, and what we got out of that investment in return. In addition, we need to know what represents a solid return on investment and set specific benchmarks for success. If we don’t like the ROI we’re generating, then we need to look at why it’s disappointing. What happened after the investment? Why are we missing our performance metrics? What are the numbers telling us? Is what we invested in the business the problem or is the problem activity within our business … or both? ROI should be examined both in the short-term and long-term. In this particular presentation, we will look at the ROI of marketing dollars invested (i.e., for branding, advertising and public relations) and that investment’s impact on acquiring and retaining customers. We also will talk about systems and software capable of producing information that enables us to “read” our business sufficiently so we can better manage sales and marketing activity to drive ROI.
You won’t want to miss this valuable educational session, sponsored by Lobster Marketing and PestRoutes, on Thursday, June 3 at 2:00 p.m. - 3:30 p.m. ET. Reserve your spot today!
The views expressed in presentations made during this virtual event are those of the speaker(s) and not, necessarily, PCT Media Group or GIE Media. Presentations during the virtual event, or the participation of vendors during the virtual event, does not constitute an endorsement of the vendor or speaker's views, products or services.